Peterbilt Brand Refresh

Directing OLVs & website redesign

The Problem

The evolution of the trucking industry & a stagnant brand voice are creating the need for a brand pivot.

The Solution

Adapt to the rapidly changing trucking landscape by building an emotional connection with our consumers through OLVs and modernizing mobile-first design for web & e-mail.

Unlocking the full potential of the world's leading digital channels requires a special breed of experts rooted in performance, we are them and innovate beyond.

We break down the barriers that hinder results in today's digital media ecosystem, then leverage data, Al and our expertise to envision next-gen products and solutions that bolster performance within and across all digital channels.

Logo

The logo mark is born from the visualisation of data as zeros and ones.

Arranging the circular shapes over the brand 'P' gives us the structure of the mark.

We integrate our theme of Performance, managing data relationships, symbolized by varying-sized circles.

Colors

Warm Black

CMYK: 75, 69, 64, 74
RGB: 34 ,34, 34
HEX: #22222

Light Grey

CMYK: 75, 69, 64, 74
RGB: 34 ,34, 34
HEX: #22222

Disrupt

CMYK: 78, 0, 48, 16
RGB: 51, 215, 111
HEX: #33D76F

Perform

CMYK: 81, 0, 51, 40
RGB: 30, 154, 75
HEX: #1E9A4B

Blue

CMYK: 100, 23, 0, 0
RGB: 12, 197, 255
HEX: #00C5FF

Yellow

CMYK: 0, 17, 100, 0
RGB: 255, 211, 0
HEX: #FFD300

7479C

Typography

Inter Tight Semibold

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPRSTUVWXYZ
1234567890!@#$%^&*()

Inter Tight Light

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPRSTUVWXYZ
1234567890!@#$%^&*()

Layouts

Placement

Awards

Results

^$60M

in incremental sales

40%

increase in offer performance

150%

increase of individual redemptions

Led The Enhancement Of Arlo Landing Pages With UI/UX Strategy

Owned Amazon Competition
With Blog Content: SEO & CRO

Results

2.85M

Total impressions since optimization

^$100K

Total revenue in 8 months

4,000+

Keywords in Position 1-3