We photographed parts individually at multiple camera angles, instead of shooting parts as combined clusters at one angle. The plan was to comp them together to create our own part clusters. This exponentially increased the amount of content we could create. We focused on shooting parts that could represent popular categories. Service & retail photos for all 3 brands were shot in similar styles, so we could be as efficient as possible during the photoshoot. Separate branding came through color-grading, wardrobe, & signage. Ultimately, specific creative elements would further distinguish each brand from each other.