G-P Product Design

AI & Data-Powered Design

G-P Product Design

The Problem

Following two years of rapid expansion, Globalization Partners reached a plateau, recognizing the need to elevate and refine their product design to support sustained growth.

The Solution

G-P redefined its brand positioning and product design to embrace the user-centered design of a SaaS company. This shift included developing new components for a cohesive design system, guided by rigorous A/B testing and data insights to inform every enhancement. AI-powered perceptual analysis and synthetic focus groups were introduced to deepen understanding of user experience, allowing for strategic design decisions that drive engagement and future-proof growth.

Unlocking the full potential of the world's leading digital channels requires a special breed of experts rooted in performance, we are them and innovate beyond.

We break down the barriers that hinder results in today's digital media ecosystem, then leverage data, Al and our expertise to envision next-gen products and solutions that bolster performance within and across all digital channels.

Logo

The logo mark is born from the visualisation of data as zeros and ones.

Arranging the circular shapes over the brand 'P' gives us the structure of the mark.

We integrate our theme of Performance, managing data relationships, symbolized by varying-sized circles.

Colors

Warm Black

CMYK: 75, 69, 64, 74
RGB: 34 ,34, 34
HEX: #22222

Light Grey

CMYK: 75, 69, 64, 74
RGB: 34 ,34, 34
HEX: #22222

Disrupt

CMYK: 78, 0, 48, 16
RGB: 51, 215, 111
HEX: #33D76F

Perform

CMYK: 81, 0, 51, 40
RGB: 30, 154, 75
HEX: #1E9A4B

Blue

CMYK: 100, 23, 0, 0
RGB: 12, 197, 255
HEX: #00C5FF

Yellow

CMYK: 0, 17, 100, 0
RGB: 255, 211, 0
HEX: #FFD300

7479C

Typography

Inter Tight Semibold

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPRSTUVWXYZ
1234567890!@#$%^&*()

Inter Tight Light

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPRSTUVWXYZ
1234567890!@#$%^&*()

Layouts

Placement

Awards

Results

^$60M

in incremental sales

40%

increase in offer performance

150%

increase of individual redemptions

Led The Enhancement Of Arlo Landing Pages With UI/UX Strategy

Owned Amazon Competition
With Blog Content: SEO & CRO

Results

5.3M

Total impressions since optimization

^$250K

Total revenue generated

4,000+

Keywords in Position 1-3